Fashion designer Dame Vivienne Westwood stripped down to her essentials–that would be her bright red lipstick and flamboyant colored eye make-up–in an advocacy ad for the People for the Ethical Treatment of Animals (PETA). The commercial was introduced yesterday (March 18) in the U.K.
Westwood, 72 and a longtime vegetarian, wears only a shower cap in the ad. “I am an eco-warrior,” she declares, while scrubbing away under the shower’s spray and advocating that viewers join her in eschewing (rather than chewing on) meat.
“The meat trade is not only the worst polluter of the planet but it also squanders most of our water,” Westwood claims. She goes on to explain that the raising and killing of animals for food requires massive amounts of water, thereby draining the world’s resources.
Here’s her 60-second spot:
In an accompanying Q&A with Westwood that PETA also released, the designer confesses that she rarely takes showers in real life. “I just wash my bits and rush out in the morning,” she says, adding that if she feels the need for a bath, she tends to climb in the tub after her husband, Andreas Kronthaler, finishes with his ablutions.
Westwood is credited with taking the Punk aesthetic from the streets to the catwalks in the late 1970s and early ‘80s and is one of England’s best known designers.
Do you like Vivienne Westwood’s ad or do you think she’s all wet?