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Sun veteran David Dinsmore took over as The Sun‘s editor on June 24, 2013. (AllMedia)

Part of England’s charm has always been its adherence to tradition. Consider the supporting evidence: the royal family, the guards at Buckingham palace, the inability of a Brit to win a singles’ title at Wimbledon (the last was Virginia Wade in 1977), etc.

Add another. David Dinsmore, the new editor of The Sun, the most popular newspaper in the U.K. with an average daily circulation of 2.4 million, has vowed that he will continue the tradition of running photos of topless women on Page 3 of the tabloid.

The Sun’s Page 3 girls, as they’re quaintly known, have been appearing in all their above the waist glory on the third page of the paper since 1970. While some are aspiring models and actresses, most are simply young women from around the country willing to doff their tops for a fleeting moment of notoriety. These days, the page even has its own web site. … we’d like to link to this site but it’s NSFW and figure you can find it on your own.

“Page 3 stays,” Dinsmore told BBC Radio 5 Live in an interview. “We did a survey last year and found that two thirds of our readers wanted to keep Page 3. What you find is people who are against Page 3 have never read the Sun and would never read the Sun.”

Page 3 has come under strong fire in the past year for objectifying women. A protest group called No More Page 3 has been campaigning to have the page ended. The group’s go to slogan: “Boobs aren’t news.” The protests have included demonstrations and an on-line petition at, which has been signed by nearly 107,000 persons.

“We’re disappointed to hear that Dinsmore feels it is appropriate to continue including topless women in his family newspaper,” said a statement posted on the group’s web site in reaction to the editor’s decision. “However, having heard some of Dinsmore’s arguments as to why Page 3 should stay, we are happy to see that the defenses for this deeply sexist feature continue to be paper thin. We are undeterred… “

The Sun, along with The Sun on SundayThe Times and the Sunday Times, is owned by scandal-plagued News International. The publishing company, which announced earlier this week that it is changing its name to News UK, is part of News Corp., which is headed by Rupert Murdoch.

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By Leah Rozen