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Emma Watson (photo by James Houston)
Emma Watson (photo by James Houston)
Emma Watson (photo by James Houston)

Be warned, some of the sights and sounds you are about to experience may be a little baffling at first, but there’s definitely a point to them, so it’s worth hearing all the participants out.

James Houston is a photographer and director, from the world of advertising. And he’s put together a book called Natural Beauty, which seeks to emphasise the wonder of the environment, and lead people towards thinking about how best to protect it.

Naturally, for someone with his background, the way he has chosen to express this point is to take a bunch of beautiful people – mainly girls, like Christy Turlington, Emma Watson, Brooke Shields, Arizona Muse and Elle Macpherson, but Adrian Grenier is along for the ride, so it’s not sexist – get them to partially, or entirely take all their clothes off, then position them into  various sexy pouts and poses. Because nothing says “let’s look after the environment” better than a wet celeb pretending to want to do dirty stuff to you through a camera lens.

And if that sounds like a wilfully ignorant reading of events, it is.

James’s book, which retails for $50, isn’t just a fundraiser for Global Green USA, he also hopes it will make The Kids think about what is happening to the world (via Digital Spy): “Natural Beauty was created to celebrate the beauty of nature, emphasizing what we still have versus what we have lost. I hope to raise environmental awareness among the younger audience through this project.”

And there’s even a trailer for the book, so no one can be in any doubt about the message it hopes to deliver:

I bet you’re all thinking about recycling right now, aren’t you?

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By Fraser McAlpine