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Steve Coogan as Alan Partridge

We’ve no idea why Steve Coogan, fresh from a triumphant performance alongside Rob Brydon in the BBC reality sitcom The Trip, has suddenly decided to revamp his most celebrated creation – Alan Partridge, the egomaniac failed TV and radio presenter – and frankly, we don’t care.

We’re just happy that not only has there been a successful run of web-only Partridge videos called Mid-Morning Matters, not only will there be a Partridge biography in the shops this fall (it’s called I, Partridge: We Need To Talk About Alan), but Steve has filmed a publicity interview, as Alan.

It’s here, and it is mighty good:

Here’s what else is occuring on this day of days:

• Simon Cowell’s new game show Red or Black has already run into controversy, when it was revealed the first winner on the first show, who took home £1 million, had served a five year prison sentence for Actual Bodily Harm after he attacked his girlfriend. Which begs the question, why does it matter if the winner of a game show devoted to random chance deserves the money or not? It’s a TV show, not karma. (via the Sun)

Tinie Tempah spends a little time every day trying to convince Adele to appear on his second album. (via Metro)

• But the woman herself is too busy drinking cough syrup and breathing in warm fumes. That’s right, she’s poorly again. (via Gigwise)

Rowan Atkinson says he’s now too old to play Mr Bean again. How about Blackadder? (via Breakingnews)

Katie Price has slammed Cheryl Cole’s sense of style at the launch of the US X Factor. That’s like Kim Kardashian calling Paris Hilton brazen. (via Contactmusic)

Leona Lewis has a new album on the way, and she wants to tell you about it. (via Channel 4)

• The full proper list of contestents for this year’s Strictly Come Dancing has been revealed. I would say more but I’d need to explain who half of them are. Let’s just say Lulu’s in it and leave it there. (via BBC)

• Oh and that Bruno Tonioli can just DREAM ON if he thinks Pippa Middleton is about to do the show. (via Now)

That’s all for today, unless you’d like to spend a little time (note: a LOT of time, it does go on a bit) in the company of Emma Watson’s very, very purple new advert for Lancôme’s Trésor Midnight Rose perfume.


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By Fraser McAlpine