It’s official; JK Rowling is now more popular than JRR Tolkein, in terms of movie box office returns, at any rate.
Harry Potter and the Deathly Hallows – Part 2 has swept magisterially past The Lord of the Rings: The Return of the King to take up residence as the third biggest movie of all time.
This means takings of more than $1,137 billion in a month. A MONTH though!
Of course, it’s got a long way to go to beat the current No.2. Titanic is sitting pretty on takings of $1,843 billion, and Avatar, which is No.1, took more than $2,782 billion, which would require Harry, Ron and Hermione to more than double their current popularity. (figures taken from Female First)
Although at the rate people are flocking to see it already, you’d be a fool to say it definitely won’t happen. Let’s go back and check at Hallowe’en (a suitably magical date) and see what’s what, shall we?
It would be tempting to make some kind of snarky comment at this point about illegal downloads and copyright theft and how, if the most popular films were being destroyed by downloads, surely Avatar and Harry Potter would be further down the Top 10 list? Unless we’re to believe that 3D has single-handedly saved the movie industry…
…but it’s not really the time or place. And it’s an overly simplistic reading of events anyway. I really shouldn’t have mentioned it. Let’s just pretend it never happened. OK?
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