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 You have may seen this video making the rounds today: the Swampland blog alerts us to an anti-climate change ad titled “No Pressure,” which features random Brits, including two schoolchildren, being blown to bits in the name of the green movement.

Did we mention it’s a comedy?

The video was produced by 10:10, an eco-group that campaigns to lower carbon emissions around the globe. Richard Curtis, the critically beloved man behind Love Actually and Four Weddings and a Funeral, wrote and directed the hilariously deadpan, graphically violent piece, but the reaction has been so negative that 10:10 has pulled it from their site, posting an apologetic message in its place.

The ad features cameos from Gillian Anderson, footballer Peter Crouch, and, yes, that’s Being Human‘s Lyndsey Marshal (Lucy) as the teacher in the first scene:

What do you think – is this ad offensive?

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By Kevin Wicks
Kevin Wicks is the founding editor of Anglophenia.