Gordon’s served almost six months in Brixton Prison, but it will mean nothing if he doesn’t leave a viable business behind to keep prisoners working and earning. For the Bad Boys Bakery to stay open long term, he has to get a big coffee chain to bulk buy his lemon curd treacle slice. A combination of a branding guru and the prisoners themselves package the slice for the socially conscious consumer. And Gordon persuades Caffe Nero to stock it for a ‘make or break’ showcase week.
Gordon says goodbye to Anthony Kelly, one of his most trusted workers, who’s released. Another, ex-drug addict Paul Wyatt, is given a chance to work in one of Gordon’s own restaurants, the Savoy. Gordon has to recruit new prison workers and the slice goes into full production. But the fledgling business is not yet in profit. So Gordon gets the political powers that be down to the Bad Boys Bakery for a spot of lunch – will Justice Secretary Ken Clarke and the Ministry of Justice give the Bad Boys Bakery the vital financial backing it needs to continue?