This browser is supported only in Windows 10 and above.

BBC AMERICA’s Doctor Who debuted a new look today, as Thirteenth Doctor Jodie Whittaker revealed the series’ new logo at BBC Worldwide’s annual showcase event in Liverpool.

Behold!

dwlogo-1920

An iconic trademark for the franchise, the Doctor Who logo is a consistent and powerful insignia that is recognized all around the world, and the updated version marks a new era for the series. The first season starring Jodie Whittaker premieres Fall 2018 on BBC AMERICA.

BBC Worldwide commissioned creative agency Little Hawk to create the brand-new logo, working closely with showrunner Chris Chibnall and executive producer Matt Strevens.

The logo launched with a 10-second animation which features the TARDIS blazing a trail through the logo.

The sound for the animated logo was created by Matthew Herbert.

Don’t worry, Whovians — all official Doctor Who merchandise featuring the new logo will be available at selected retailers from February 20th, 2018.

Doctor Who is a BBC AMERICA co-production with BBC Studios. BBC Worldwide is the international distributor for Doctor Who.

Read More
Filed Under: The Scoop
By BBC America