The Cultural Divide: Brits vs. Americans on Toast


How do you like your toast? (Wallflower)

Long before Paul Young had his worldwide smash “Everytime You Go Away” in 1984, he was in a soul rock band called Q-Tips. Despite releasing two albums, they’re best remembered by Brits for their 1978 novelty hit “Toast”, a spoken-word ditty to the delights of the bread snack.

Like their love for novelty pop songs, toast is a very British thing too. That’s not to say that toast isn’t popular in America – far from it – it’s just that many Brits see a piece of toast with butter, jam or another spread (and usually a cup of tea) as a legitimate, 24 hour a day, seven day a week snack or, in a pinch, even a meal. Suitable for all occasions, a piece of toast – or even a round or three – can weather most storms life throws at you.

Arriving in the U.S. though, the idea of toast as a substitute for a meal is something that will often get strange looks. Brits will often let toast go cold too – so the butter doesn’t melt too much – and that would get some odd stares as well. Here, toast is primarily a breakfast element/side, and the choices you face in a diner (wheat, rye, sourdough) are certainly more than the white or brown Brits are generally used to.

Similarly, while a boiled egg is not unusual here in the U.S., just ask for “soldiers”, (a sliced piece of bread or more often toast – it’s less prone to go floppy after being dipped in the yolk) and you’ll again get a strange look or two.

Then there’s French toast, (also known as “eggy bread”), a rich dish soaked in beaten eggs and fried with a sugar, vanilla or cinnamon garnish, then topped with powdered sugar, butter, fruit syrup or anything else the chef desires. It can also be a savory dish, fried with a pinch of salt and served with ketchup or mayo.

Texas Toast sounds like it bleeds red, white and blue, yet it’s actually a thickly-cut bread that’s served as a side with Southern-style dishes like chicken fried steak, catfish and barbeque, and has butter or margarine spread on both sides before being broiled/grilled until light brown. Some U.S. families have straight toast with meals, but everyone on both sides of the pond agrees about cheese on toast – or a “toastie,” as some Brits might know it – while a Welsh rarebit (toast with cheese and other ingredients – mustard or pepper but usually Worcestershire sauce) is popular too, despite some dodgy pronunciations.

If you’re in Florida, you’ll find Cuban toast on the menu. It’s a thin, pressed butter toast that’s often dipped into exotic coffees as part of breakfast, and Italian favorite Bruschetta you’ll find everywhere too. It’s grilled bread rubbed with garlic and topped with olive oil, salt and pepper. They’re all delicious for sure, but not exactly the good old toast Brits that are used to – though come to the USA and ask in any store for a toast rack – then you’re really in trouble.

My three best British uses of toast:

With a tin of baked beans on top

(Photo via Serious Eats)

(Photo via Serious Eats)

An all-round meal ideal at all times.

With fish paste or sardines

(Photo via BBC Good Food)

(Photo via BBC Good Food)

An acquired taste, that’s for sure.

With thinly-spread Marmite (unless you’re a masochist for the bitter taste)

(photo via

(photo via

There’s no U.S. equivalent. Though some love it and others hate it, pity Bovril fans: you can’t even buy that here or bring it in via your luggage.

What’s your favorite use of toast?

Join @MindTheGap_BBCA on Twitter Friday, June 7 at 1 pm ET for a #MindTheChat on British food favorites.

James Bartlett

James Bartlett

James Bartlett writes about travel, film and the weird and wonderful side of living in L.A. He has been published in over 90 magazines and newspapers including the Los Angeles Times, the LA Weekly, Los Angeles Magazine, Angeleno, Hemispheres, Delta Sky, Westways, Variety and Bizarre. He is also a contributor to BBC radio and RTE in Ireland, and is the author of Gourmet Ghosts - Los Angeles, a "history and mystery" guide to bars and restaurants in L.A. - details can be found at
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  • expatmum

    I love scrambled egg on toast. My American husband laughs at the amount of things we put on toast and call it a meal. He is most appalled at spaghetti hoops on toast and asks, “Why would you load a tin of carbohydrates no top of another carb?” No clue.

  • gn

    Agree with @expatmum that scrambled egg on toast is great.

    Was never a big fan of baked beans, marmite or sardines, whether on toast or not. Guess I was born to emigrate.

  • Sarah

    Sardines???!! Over scrambled eggs? Insanity! And why isn’t marmite top – it’s what toast was invented for!

  • Angela

    I’m American and would gladly eat toast with every meal.

    For me, though, ideal toast is when the butter is put on when the toast is hot enough to properly melt it. The taste of melted butter is fantastic but cold-ish, unmelted butter makes me gag.

    And Texas toast is ideal for grilled cheese sandwiches.

  • Pamela

    That’s because the bread the brits use for toast is so much yummier, you want to eat it plain. We used to come home from the pub and toast up a whole loaf for everyone. US bread is very different and not as good for toast,

  • Cocoa Brit

    Toast, butter, a layer of scrambled eggs, and topped off with baked beans… Bliss!

  • Alex

    As an american, I’ve never heard of a savory French Toast in my life.

  • Rochelle

    I’m American and this article explains why I’ve never been able to find a toast rack anywhere. I guess I have to order one online from across the pond!

  • Karen Frenchy

    First time I hear about a Texas toast… and I live in Texas. It is usually called “garlic bread”

  • bluecar

    Surely Welsh Rarebit belongs on this list? melted delicious English Cheddar on toast! My Dad used to add beans an’ call it “Welsh Bean-bit”

  • Sofia

    I grew up with toast as a meal and I am not British nor are my parents. As far as I know at least.

  • Almost American
  • Don castiglione, jr

    To my British friends, Americans love toast…but the thing with us is that we are more apt to take toast and make it into a sandwich than a meal with a topping on it. We savor things like grilled cheese, BLT’s ( bacon, lettuce and tomato), tuna melts and breakfast sandwiches ( like sausage ,egg and cheese), all of which are on toast- and are all American classics. And to Pamela below, we have yummy bread in the US, the problem is that you gotta pay more for it, as opposed to the cheap everyday bread on store shelves….anything is better than vitimin-stripped white Wonderbread

  • niamh17

    I grew up having beans on toast for my tea, delish!