Joy to the world! Should there be anyone who likes the Beatles, or would like to like the Beatles, but can’t listen to the Beatles on the modern music streaming services like Apple Music, Spotify and whatnot because the Beatles aren’t available on those selfsame streaming services, well, there’s a Christmas present heading your way, and guess what? It’s from the Beatles.
From midnight tonight (so, 00:01 on Christmas Eve wherever you are), all of the Beatles back catalog—from Please Please Me to Let It Be, plus 1, Past Masters and the red and blue compilations—will be available on Spotify, Apple Music, Google Play, Tidal, Amazon Prime Music, Deezer, Microsoft Groove, Napster and Slacker Radio.
The interesting thing is that they’ve made their music accessible across all platforms at a time when key players in music—Taylor Swift, Rihanna—are limiting their availability in restricted deals to one or two services.
Chris Cooke of the music industry news site CMU told BBC News that the Beatles are still playing catch-up in a post-internet world: “In terms of digital the Beatles have always been quite late to the party – they came to iTunes in 2010, which was a good five years after the iTunes Music Store started gaining momentum.
“We had expected they would probably do an exclusive deal to stream their music with one service, but it looks like instead they are going to be pretty much everywhere from day one.
“So, I suppose that is them accepting that streaming is now a very serious, significant part of the record industry.”
— The Beatles (@thebeatles) December 23, 2015