This is a stunt worthy of the Kray twins themselves.
Tom Hardy’s new movie Legend is due out imminently, and this means making one of those posters where star ratings or review quotes from various media organizations are plastered all over the top, to make it look like a modern classic.
For this movie in particular, it can’t have been too onerous a task, as there appear to have been a selection of favorable responses, with four and five star ratings.
However, the Guardian did not feel the same way as everyone else. On a first look review, its movie critic Benjamin Lee didn’t really take to it, claiming that “the entire film is given a brightly lit, cartoonish feel as if we’re watching an adaptation of a gaudy graphic novel.” He awarded it two stars.
And, all credit to the Studio Canal publicity department, those two stars did wind up on the poster, it’s just they were placed in such a way as to suggest there might be other stars on either side, obscured by Tom Hardy’s two heads.
And the first person to flag this up? Benjamin himself:
Incredible way of making my two star review seem like I didn't hate the film pic.twitter.com/zvOyIxHQ3h
— Benjamin Lee (@benfraserlee) September 8, 2015
You’ve got to admire their gall. Although it won’t help matters to discover that the Guardian’s chief film critic Peter Bradshaw has also seen Legend, and awarded it three stars.
Let’s see how they fit those on the poster.
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