A little self-awareness never hurt anyone. Actually, it’s a good trait to possess.
Design duo Londoner Matthew Rosier and Canadian Jonathan Chomko have recently won the 2014 Playable City awards, which focuses on ways we can use cities as interactive art spaces, with their submission entitled Shadowing (originally called Light Memory).
Shadowing, based in Bristol, England, reminds people that they aren’t alone. Literally.
The artists installed cameras in streetlights throughout the city, recording people’s shadows as they passed. When another pedestrian came by, the previous person’s shadow would be projected onto the street. As the person walks, the shadow walks with them.
Walks, dances, hops … it depends on what was recorded.
The artists describe the installation as an attempt to illustrate how strangers pass each other every day without taking notice. The shadows, while mere memories, encourage engagement.
It’s understandably startling at first, but quite fun to watch the reactions:
The above video is a sampling of what to expect; the final installation will be produced, with its winnings of £30,000 ($50,276), in Bristol this September, launching the Making the City Playable conference.
If you’d like to find out more about the contest and the artists, you can go to Playable City here.
What did you think of the video?
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