Watch: British Celebs Offer “A Little Help” to Friends with Dementia in New Ad Campaign

(Public Health)

British actor Ray Winstone holds up a sign to encourage the public to help people with dementia. (Public Health)

Famous British names such as Chris Martin, Lily Allen, Simon Pegg, Ray Winstone, Jim Sturgess and Britain’s Got Talent judge Amanda Holden warble their way through the Beatles’ “I Get By With a Little Help From My Friends” in a new public service ad.

They’re singing on behalf of Dementia Friends, a campaign launched by the U.K.’s Alzheimer Society and Public Health England to encourage people (and businesses) to visit and support those afflicted with dementia. The ad made its debut on British TV today (May 7).

 “Dementia Friends increases public awareness and understanding and encourages people to take action to support people with dementia and those who look after them,” the group says on its web site.

The ad opens with Gina Shaw, a former nurse who suffers from early on-set dementia, singing the Beatles tune. As celebrity friends join her, others who pop up include football player Leighton Baines, TV presenter Paul O’Grady, actress Lesley Manville and author Sir Terry Pratchett (who revealed in 2007 that he was suffering from early on-set Alzheimer’s disease). And, oh yes, those beloved clay animation figures, Wallace and Gromit, also lend support.

Here’s the ad:

And here’s a short, behind the scenes video about the making of the ad:

Who is your favorite star in the ad?

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