Benedict Cumberbatch’s In-Flight Magazine Gold Rush

(Photo by Evan Agostini/Invision/AP)

(Photo by Evan Agostini/Invision/AP)

So here’s a question I bet you never thought you’d find yourself being asked: how much would you pay for a photo of Benedict Cumberbatch standing on a frozen lake in Finland?

If the answer is upwards of $50, you’re in good company, because it seems the Cumberbatch Effect is now driving up black market prices of free in-flight magazines.

British Airways offer passengers a free read called High Life, intended to be looked at during the flight and then left behind when the plane touches down, ready for the next passenger to have a look at.

However, the April issue—which features Benedict in a front cover feature in which he goes on an ice-driving course with Jaguar on Lake Hämeenlinna in Finland—has been disappearing in remarkable numbers. And then appearing in eBay listings, some of which have climbed as high as £30!

(Pic: eBay)

(Pic: eBay)

Kerry Smith, High Life’s editor, told Metro: “We are thrilled with the response so far. We always strive to create the best-in-class content and Benedict Cumberbatch is quickly proving the most popular cover star we have ever had in our 41-year history.

“And that takes some doing thanks to a long line of British cover stars including Heston Blumenthal, Tracy Emin and Bradley Wiggins.”

To which I would respond: Heston Blumenthal may have a silly name, but he is no Benedict Cumberbatch.

See more:
Benedict Cumberbatch To Play A Rival ‘Richard III’ To Martin Freeman
Benedict Cumberbatch WILL Play Hamlet In The West End
Benedict Cumberbatch Makes The Wish-List For ‘Frozen 2′
Fill In The Blanks With Benedict Colorbatch

Fraser McAlpine

Fraser has been writing and broadcasting about music and popular culture for over 15 years, first at the Top of the Pops website, and most recently for the NME, Guardian and MSN. He also wrote BBC Radio 1's Chart Blog and reviews albums for BBC Radio 2.

He is Anglophenia's current resident Brit, blogging about British slang and running around the Mall taking snaps of the crowd at the Royal Wedding, as well as reigniting a childhood passion for classic Doctor Who and cramming as much music in as he can manage.

Fraser invites you to join him on Twitter: @csi_popmusic

See more posts by Fraser McAlpine