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This can’t end well. Loki, malevolent half-brother of Thor, God Of Thunder perches atop a beanbag and converses with mere whelps.
Who on Earth—or in Asgard—thought this was a good idea?
Well it seems it’s Comedy Central that can be blamed for this appalling breach of health and safety protocol. They’ve hired Loki (and some stripling player by the name of Tom Hiddleston) to appear in some TV spots connected to the movie Thor: The Dark World, for the entertainment of their minions.
And look, in just 30 seconds he has already hurt one of the children.
Which does at least mean there will be ample evidence of the carnage that must surely follow, so that those responsible can be brought before the appropriate authorities.
Either down here, or up there.
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Fraser has been writing and broadcasting about music and popular culture for over 15 years, first at the Top of the Pops website, and most recently for the NME, Guardian and MSN. He also wrote BBC Radio 1's Chart Blog and reviews albums for BBC Radio 2.
He is Anglophenia's current resident Brit, blogging about British slang and running around the Mall taking snaps of the crowd at the Royal Wedding, as well as reigniting a childhood passion for classic Doctor Who and cramming as much music in as he can manage.
Fraser invites you to join him on Twitter: @csi_popmusic