WATCH: A Delightful Trailer For ‘Alan Partridge: Alpha Papa’

Steve Coogan in 'Alan Partridge: Alpha Papa'

Steve Coogan in ‘Alan Partridge: Alpha Papa’

We take our Steve Coogan fan worship fairly seriously, especially when he’s donning the robes of his most delightful creation, pompous local radio DJ and failing celebrity Alan Partridge.

So, this trailer would’ve been noteworthy even if it was boring. And believe you me, it’s not boring.

Alan Partridge: Alpha Papa is the story of our bumptious hero facing a few exciting new challenges during his day job as a presenter at North Norfolk Digital, the biggest of which is a disgruntled former employee with a grudge and a shotgun.

Notable quotes come thick and fast, not least “welcome to big school,” “why, do you have another siege to go to?” “have you ever met a clever bus driver?” and the natural catch-phrase “I am siege-face.”

Alan Partridge: Alpha Papa is released in the UK from August 7.

Fraser McAlpine

Fraser has been writing and broadcasting about music and popular culture for over 13 years, first at the Top of the Pops website, and most recently for the NME. He also wrote BBC Radio 1's Chart Blog and reviews albums for BBC Music.

He is Anglophenia's current resident Brit, blogging about British slang and running around the Mall taking snaps of the crowd at the Royal Wedding, as well as reigniting a childhood passion for classic Doctor Who and cramming as much music in as he can manage.

Fraser invites you to join him on Twitter: @csi_popmusic

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