WATCH: Full ‘Iron Man 3′ Trailer

Sir Ben Kingsley in Iron Man 3

As we mentioned yesterday, the promotional campaign for Iron Man 3 is getting underway, with Robert Downey Junior pitching battle against Sir Ben Kingsley as The Mandarin. Sir Ben, it is fair to say, can play rotten swine rather well.

He’s barely in the trailer, mind. Just one glowering shot of his eyes, beard and…is that a topknot? He looks pretty fed up with his hairdresser, at any rate.

Also, hats off to everyone concerned for remembering to cast a Brit as the baddy, and an Australian Brit (Guy Pearce) as the auxiliary baddy too. That’s how you make a movie, people! Never mind Jeff Bridges or Mickey Rourke! Get a Brit in!

Mr Cumberbatch, your time is nigh…

Fraser McAlpine

Fraser has been writing and broadcasting about music and popular culture for over 13 years, first at the Top of the Pops website, and most recently for the NME. He also wrote BBC Radio 1's Chart Blog and reviews albums for BBC Music.

He is Anglophenia's current resident Brit, blogging about British slang and running around the Mall taking snaps of the crowd at the Royal Wedding, as well as reigniting a childhood passion for classic Doctor Who and cramming as much music in as he can manage.

Fraser invites you to join him on Twitter: @csi_popmusic

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