Do Not Watch: British National Cheese Anthem Announced!

That says “Cheddar” and then there’s a love-heart.

You may remember a while ago we reported on the promotional competition genuine search by the British Cheese Board to find a national anthem for British cheeses. Actually, you may not, of all the sentences to stick in the mind, that one is among the least likely, so here’s a link.

Got it? Right, well there’s been a winner, and as with the example we used last time, there’s a certain bug-eyed what-the-hell-is-this? quality to it which almost demands attention.

So hats off to the Upbeat Choir from East London, who have taken “Land of Hope and Glory” and created something that sort of proves to everyone that the British are as bad as they/we seem, plus cruel to their own pets.

Still, Quentin Taranatino could use the phrase “incomparable curd” as the title for his next movie, so maybe it’s not a total loss.

Fraser McAlpine

Fraser has been writing and broadcasting about music and popular culture for over 13 years, first at the Top of the Pops website, and most recently for the NME. He also wrote BBC Radio 1's Chart Blog and reviews albums for BBC Music.

He is Anglophenia's current resident Brit, blogging about British slang and running around the Mall taking snaps of the crowd at the Royal Wedding, as well as reigniting a childhood passion for classic Doctor Who and cramming as much music in as he can manage.

Fraser invites you to join him on Twitter: @csi_popmusic

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