Who is he?: A Scottish gent known for his knack with prints.
Flair: Pretty + delicate = feminine fearlessness
Technique: Traditional print screening.
Inspiration: “Fine art. And, I look at a lot of artists’ colors, for textures and jacquards. You can find a lot of inspiration from artists. A lot of the colors for this new collection I got from David Hockney and that kind of Miami-ish palette, combined with a 50s house-wife feel.” (Fidoo)
Signature Piece: Cocktail dress.
Seen on: Madonna, Kylie Minogue, Sienna Miller, Michelle Obama
Off the Runway: Topshop; Neiman Marcus, Target, Net-a-porter (online)