The Brit List: Summer of London – Fashion Forward

Alex Brownsell

Florence Welch at The BRIT Awards 2012, hair by Alex Brownsell (Photo by PictureGroup Europe) via AP IMAGES; Model with dip-dye hair, hair by Alex Brownsell (via bleachlondon.co.uk)

Who is she?: Co-owner of Bleach, a hair salon in the trendy East London area of Dalston, and is largely responsible for bringing the ombre/dip-dyed hair craze into the mainstream.
Flair: Bold colors + edgy cuts = hipster cool.
Technique: Tie-dye and stenciled hair.
Inspiration: London street style
Signature Look: Colorful dip-dyes
Seen on: Florence Welch, Pixie Geldof

Which trends have you seen in your neighborhood?!

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