Would You Like To Ride In A Lickable Elevator?

Remember a short while ago we were talking about Jaffa Cakes, and there was the video Dominic Wilcox made where he created works of art by nibbling the little cookie-cakey-biscuity things into interesting shapes?

Well McVities, the company that makes Jaffa Cakes, has gone one better. Taking an edible leaf out of Willy Wonka’s book (the first one, not the second), they’ve covered an elevator in a London office block with lickable wallpaper that tastes chocolatey and orangey.

There are 1,325 lickable Jaffa Cakes on the walls of the elevator (we’d call it a lift, but let’s not get into that right now) and McVities say it took their food boffins four weeks to create.

Philippa Tilley from McVitie’s said: “We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.

I just hope they’re cleaning those walls regularly, or that is one business that is going to grind to a halt, once the bugs start to spread.

Fraser McAlpine

Fraser McAlpine

Fraser is a British writer, broadcaster and the the author of the book Stuff Brits Like. He is Anglophenia's resident Brit blogger, having written BBC Radio 1's Chart Blog, the Top of the Pops website, and for NME, the Guardian and elsewhere. Favorite topics include slang, Doctor Who and cramming as much music into Anglophenia as he can manage. He invites you to join him on Twitter: @csi_popmusic
View all posts by Fraser McAlpine.