WATCH: The Who Unveil Arty New Video For ‘5:15′

The Who in their mod finery

It shouldn’t normally be of any concern to the likes of you and me that a man called Jeff Rodenberg, hailing from Minnesota, has won a competition to make a video for a song that is nearly 40 years old. And yet, watching his creation is quite the giddy thrill, so what the hell, just this once.

Jeff’s video is set to the barnstorming rocker “5:15,” taken from the Who’s 1973 rock opera about the early days of mod culture, “Quadrophenia.” It manages to not only capture the essence of the album in a portrait of the four men who made the song, but the destructive spirit of their most vicious compositions too. It’s also oddly dingy for a pop video, which forces you to pay attention.

See what I mean? Turn a bloody light on!


Fraser McAlpine

Fraser McAlpine

Fraser is a British writer, broadcaster and the the author of the book Stuff Brits Like. He is Anglophenia's resident Brit blogger, having written BBC Radio 1's Chart Blog, the Top of the Pops website, and for NME, the Guardian and elsewhere. Favorite topics include slang, Doctor Who and cramming as much music into Anglophenia as he can manage. He invites you to join him on Twitter: @csi_popmusic
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