The Brit List: Coldplay, Kaiser Chiefs, Brit Bands at SXSW (March 2, 2012)
4. Cosmo Jarvis at SXSW
The New Jersey-born Englishman’s self-directed video for “Gay Pirates” went viral in the UK after Stephen Fry and John Barrowman lent it their personal approval on Twitter. Jarvis is the working man’s answer to Mika, with a flair for the dramatic and a throaty set of pipes, which lend his lyrics the bracing irony his toe-tapping music doesn’t imply.