WATCH: British Granny Becomes Unlikely Viral Video Vixen

Coffee, tea, or me?

For a successful ad, you don’t need elaborate joke setups, star athletes flexing, or the latest Gaga hit pounding in the background. All you need is a simple British grandma, two boxes of tea, and a cheeky reveal at the end. That’s what discount grocer Aldi (a.k.a. the German owner of the hipster brand Trader Joe’s) shows in this 20-second commercial that has gone shockingly viral in the UK. Watch and be amused.

Kevin Wicks

Kevin Wicks founded BBCAmerica.com's Anglophenia blog back in 2005 and has been translating British culture for an American audience ever since. While not British himself - he was born and raised in St. Louis, Missouri - he once received inordinate hospitality in London for sharing the name of a dead but beloved EastEnders character. His Anglophilia stems from a high school love of Morrissey, whom he calls his "gateway drug" into British culture.

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