It was only yesterday that we were singing the praises of Cadbury’s and their chocolate, but now they find themselves at the center of a race row, with the supermodel Naomi Campbell issuing threats of legal action over an advert for their newest candy bar.
The ad, which depicts a chocolate bar called Dairy Milk Bliss reclining on a bed of diamonds, has the tagline “Move over Naomi, there’s a new diva in town”. A slogan which Naomi feels is directed at her skin color, rather than her status as, well, a bit of a diva.
In a statement to the press, Naomi described the advert as being “insulting and hurtful.”
She said: “I am shocked. It’s upsetting to be described as chocolate, not just for me but for all black women and black people.”
Speaking to the Independent, Naomi’s mother Valerie Morris added: “I’m deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury.”
Now Cadbury’s owners Kraft Foods have apologized to Naomi, withdrawn the advert, and issued this statement: “It was certainly never our intention to cause any offense and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss.”
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