Yep, Simon Cowell’s Back…But Does Anyone Care?

Simon Cowell

You may have seen the latest teaser for Simon Cowell‘s American version of his UK talent show X Factor last night during the Super Bowl. In an ad similar to rapper Drake‘s freaky Sprite commercial, dramatic music plays as little X Factor logos come together in the stern form of Mr. Cowell. And — dunh dunh DUNHHHH — the words “He’s Back” appear in the background.

http://www.youtube.com/watch?v=QZRGdpe3CSI&feature=player_embedded

The question is: does anyone care that Simon’s back? A Cowell-less American Idol is chugging along with still-extraordinary ratings. Will fans feel talent show fatigue this fall with Idol and America’s Got Talent both preceding it?

Kevin Wicks

Kevin Wicks founded BBCAmerica.com's Anglophenia blog back in 2005 and has been translating British culture for an American audience ever since. While not British himself - he was born and raised in St. Louis, Missouri - he once received inordinate hospitality in London for sharing the name of a dead but beloved EastEnders character. His Anglophilia stems from a high school love of Morrissey, whom he calls his "gateway drug" into British culture.

See more posts by Kevin Wicks