We celebrate a ton of British music here at Anglophenia, so you can imagine how delighted we are for Converse's Connectivity campaign, an ultra-cool initiative spotlighting some of the scene's biggest movers and shakers.
Earlier this fall, Converse released "Didn't Know What Love Was" featuring post punk legend Bernard Sumner (Joy Division, New Order, Bad Lieutenant), Hot Chip's Alexis Taylor and Joe Goddard, and British electronic duo Hot City. Now we have the video!
Swedish-based video director Andreas Nilsson is the mastermind behind the clip, which features Sumner being surrounded by various look-alikes, apes, and more. It certainly makes for a twisty spin on the song's classic New Order sound.
"The cast, besides the artists, were a bunch of different look-a-likes who are probably better called 'kind-of-likes,' Nilsson explained in a press release. "One reason for this idea was that I wanted to explore with body doubles and contrasting shapes and sizes a story that felt connected to the larger theme of connectivity. Another reason was that I just found the image of a growing/shrinking Alexis very funny."
Keep your eyes peeled for Sumner's longtime bandmate, Stephen Morris, too!
The above collaboration is just the first in a series set to unfold with various artists throughout the year. Graham Coxon and Paloma Faith will be featured in Converse's next installment in January.
For more "Didn't Know What Love Was" remixes and goodies, please visit Converse's official UK site.
by MacKenzie Wilson