While Alexa Chung failed to charm American audiences with her MTV daytime show It’s On with Alexa Chung (it was canceled after two seasons in 2009), the English model is set to take on the U.S. once more in a forthcoming show for PBS.
According to the New York Times, Chung will visit the nation’s top thrift stores and flea markets in Thrift America, all in search of the best in vintage clothing and other goods. She and series creator Maya Singer will visit cities like Detroit, Brooklyn, and Nashville while also perusing other fashion hotbeds like Paris and London.
“Think of it as Antiques Roadshow meets the foodie romp Anthony Bourdain: No Reservations,” Singer said. “What does Alexa Chung pull out of the crap bin at the yard sale?”
Chung has long been known for her simple, yet stylish fashion sense in her native England and her carefree approach has landed her on the UK covers of Vogue, Harper’s Bazaar, and Elle, among others.
“She has this persona of your cool best friend or of your cool big sister,” said Izzy Grinspan, the editor of the shopping blog Racked NY. “It’s not aggressively sexual at all. It’s not aggressive.”
Thrift America is slated to debut next summer.