Watch: Is This Climate Change Ad Funny or Offensive (or Both)?

 You have may seen this video making the rounds today: the Swampland blog alerts us to an anti-climate change ad titled “No Pressure,” which features random Brits, including two schoolchildren, being blown to bits in the name of the green movement.

Did we mention it’s a comedy?

The video was produced by 10:10, an eco-group that campaigns to lower carbon emissions around the globe. Richard Curtis, the critically beloved man behind Love Actually and Four Weddings and a Funeral, wrote and directed the hilariously deadpan, graphically violent piece, but the reaction has been so negative that 10:10 has pulled it from their site, posting an apologetic message in its place.

The ad features cameos from Gillian Anderson, footballer Peter Crouch, and, yes, that’s Being Human‘s Lyndsey Marshal (Lucy) as the teacher in the first scene:

What do you think – is this ad offensive?

Kevin Wicks

Kevin Wicks founded BBCAmerica.com's Anglophenia blog back in 2005 and has been translating British culture for an American audience ever since. While not British himself - he was born and raised in St. Louis, Missouri - he once received inordinate hospitality in London for sharing the name of a dead but beloved EastEnders character. His Anglophilia stems from a high school love of Morrissey, whom he calls his "gateway drug" into British culture.

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