Bowties Are In, Thanks to Doctor Who

Matt Smith‘s Doctor continues to send waves throughout the fashion world. A British necktie retailer has seen a huge increase in bowtie sales since the premiere of Doctor Who, according to The Daily Telegraph. The paper talked to a spokesman for Topman, who says:

“Since the new Doctor Who aired we have seen a dramatic rise in bow tie sales, in the last month up sales have increased by 94%.

“Last week alone they accounted for 14% of all our tie sales – whereas over the last 6 months they have been only taking around 3% of our tie sales.

“It appears that the Doctor’s fondness for bow ties has been picked up by some of our shoppers and has translated into extra sales.”

Mark my words: we’ll see bowties sailing down the runways of Paris by year’s end. Trust, people.

By the way, here’s a clip from this weekend’s episode, “Victory of the Daleks,” which airs tomorrow night at 9/8c.

Kevin Wicks

Kevin Wicks

Kevin Wicks founded's Anglophenia blog back in 2005 and has been translating British culture for an American audience ever since. While not British himself—he was born and raised in St. Louis, Missouri—he once received inordinate hospitality in London for sharing the name of a dead but beloved EastEnders character. His Anglophilia stems from a high school love of Morrissey, whom he calls his "gateway drug" into British culture.
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