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What Do You Think: Can Girls Aloud Break America?
I’ve always wondered why American success has eluded the all-female pop band Girls Aloud, one of the biggest reasons to love British music in the past ten years.
The reason: the girls didn’t want to put in the work.
Member Nadine Coyle once said, “We’re asking ourselves whether we really want to start off from scratch doing all the crap to work our way up again or are we happy at the level we’re at now – where we have a safe haven in the States where no one knows who we are or what we’re doing?”
So basically the girls could come to the U.S., act completely slaggy, and avoid the harsh paparazzi scrutiny that plagues them in the UK. Sounds sensible to me.
However, Nadine’s bandmate Cheryl Cole wants to change all that.
Cole, who moonlights as a judge on X Factor in Britain, has been rumored to be pursuing a solo career, even cozying up to Black Eyed Peas mastermind Will.i.am for a collaboration.
Was she simply making a play for Americans to accept her all on her lonesome? Or was she simply setting the stage for a belated Girls Aloud invasion on our shores?
Cheryl thinks now could be the time for the ladies to consider Stateside success. “I think any artist would like to break America,” she told OK Magazine. “If you break there, you can break anywhere. It’s a big, big deal and a lot different to us. I’d like the success of breaking in America, but we’re not the Spice Girls – we’re not musically like them, we don’t look like them.”
That’s certainly true: The Spice Girls were built on a canny but disposable gimmick: their American success back in the late ’90s was an example of smart packaging to teenyboppers. But teenyboppers are notoriously fickle.
Girls Aloud, however, make no excuses for being overtly sexual. (They were tarting it up long before Nicole Scherzinger and The Pussycat Dolls.)
And their partnership with pop producers extraordinaire Xenomania (the folks behind Cher‘s “Believe”) has yielded some of the greatest pure pop singles of the past decade. Here are my top 10, but each one is brilliant:
10. “Sound of the Underground”
9. “The Promise”
8. “No Good Advice”
7. “Call the Shots”
6. “Something Kinda Oooh”
5. “Can’t Speak French”
4. “Whole Lotta History”
3. “Love Machine”
2. “The Show”
1. “Biology”
Also: Cheryl says it’s a challenge to not be thin and beautiful: “I challenge anyone to do the ridiculous amount of exercise and dancing we do day in day out and not lose weight and tone up.”
In other news: