One of my fave Brit bloggers is Marcello Carlin, writer of the brilliant music blog, The Church of Me. He has another blog, The Blue in the Air, and there, he alerts us to a little-known classic, “Reach For Love” by British soul singer Marcel King.
King was the young lead singer for a British ’70s soul band modeled after The Jackson Five. They were called Sweet Sensation and were best-known for 1974 hit, “Sad Sweet Dreamer.” They faded into obscurity in the late ’70s and eventually split up. However, in 1984, Marcel King released an unexpected solo single, “Reach For Love” on Tony Wilson‘s Factory Records. Carlin writes:
Produced by Bernard Sumner, it received enthusiastic, if slightly baffled, notices in the music press but sold minimally, even though it filled the floor of the Haçienda regularly; to this day [Happy Mondays lead singer] Shaun Ryder regards it as the best record Factory ever released…
Listening to “Reach For Love” now, it seems like a pop single just slightly out of its time – it should have been a huge hit, but Factory’s legendarily crap distribution and marketing facilities militated against that, as did lack of radio play. There is also the question of whether “Reach For Love” was slightly too intense a song and performance to become that huge a hit.
Well, you be the judge. Below I’ve posted the videos for “Sad Sweet Dreamer” (mislabeled as Sweet Sensations) and “Reach For Love.” The “Reach For Love” clip isn’t an offical video; it’s just an homage from a YouTube user who’s really into analog technology. No matter; the song is great. (FYI: Marcel King tragically died in 1995 of a brain hemorrhage at age 38.)
Marcel King – “Reach For Love”